Friday, July 29, 2011

What matters to whom?

You're probably running a lot of programs, executing a ton of strategies, harnessing the efforts of various teams of hard-working service providers, and achieving all kinds of impacts on all kinds of targeted folks. One of my questions is: Who among all the "performers" needs to know what?  We'll get to who all the performers are in due time, but in the meantime, let's just say they include everybody with "skin in the game," and not that old game with its traditional cast of worn-out "stakeholders." Yes, we need flip-chart paper at this point because the meaning of the information that each and every performer may need, want, deserve will depend upon who he or she is and how he or she might make use of it.  We need to craft a little matrix and keep a big eraser on hand to keep up with these moving targets; and yes, we'll do this on a routine basis, like many of the other new customs in this new learning culture.


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